Our Approach

How can we work most effectively with you? A partnership for growth—yours and ours. It involves a productive marriage of our in-depth understanding of your market niche and our ability to creatively translate our combined talents into impressive bottom line results.

Our method is to function as a true extension of your marketing department, instead of a disconnected outside vendor. Today, companies don’t have the time or resources for long learning curves with marketing support. With Definitive Marketing, there is virtually no learning curve. You work with a senior-level marketer. You benefit from the lessons we’ve already learned in your market and related markets. With that experience, we can jump-start your marketing efforts.

Special strengths include a dedication to the partnering concept for business growth, a strong strategic planning philosophy, daily top-management client-service involvement and a cost conscious responsiveness to client needs.

We have worked with a wide range of clients ranging in size from major national consumer brands to specialized industrial manufacturers. Unlike traditional “agencies,” our involvement goes to the core of marketing. "Advertising" is not the universal solution. In fact, some of our accounts do little or no advertising and by our own recommendation!

We become part of your team and will help you to develop marketing plans that target maximum results.

Most of our ongoing accounts are on monthly retainer. This helps to build a close relationship, because we are easily brought in for counsel or support without concern for a “meter running.” It also provides assurances of unbiased recommendations. All elements of the marketing mix are equally evaluated on their abilities to satisfy your goals and objectives.

Definitive Marketing brings together a team with unrivaled business-to-business experience. For more about this, click the OUR SERVICES button.